Projects
As a final year business student, I have worked on various projects during my internships that have helped me develop my marketing skills.
Here are a few examples of the projects I have worked on:
OCBC Dynasty Travel Fair
Content and Experience Marketing
We aimed to highlight the Dynasty Travel Fair at OCBC Wisma Atria and showcase the exclusive credit card sign-up gift: a 28' Pierre Cardin luggage. To effectively capture our audience's attention, we decided to produce two videos for OCBC's TikTok and Instagram stories.
Drawing on trending video concepts and strategies for optimal product spotlighting, I crafted a storyboard tailored to our promotion. Subsequently, I also took the lead in producing and writing the caption for the video.
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Video 1: https://vt.tiktok.com/ZSN2ngbrR/
Video 2: https://vt.tiktok.com/ZSN2nuy7J/
Always-on: Singapore Airlines
Digital Marketing (Social Media)
Recognizing the popularity of "Wordle" at the time, I conceived a strategy to integrate it into our ongoing social media content. I envisioned engaging aviation enthusiasts by encouraging them to showcase their knowledge, focusing the comments section specifically on the post's content rather than general feedback or inquiries about Singapore Airlines.
The post achieved exceptional engagement, with aviation fans globally participating enthusiastically in addressing the challenge presented.
Always-on: TBWA Tiktok
Digital Marketing (Social Media)
Amidst the emerging trend of interns steering corporate TikTok accounts, my team of interns and I proposed taking charge of TBWA's official TikTok presence. Our vision was to produce content that was not only in vogue but also educational and humorous.
Consequently, while adhering to a structured social media calendar, we maintained flexibility to capitalize on trending topics, adjusting our strategy as opportunities for trend jacking arose.
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Video 1: https://vt.tiktok.com/ZSN2ngXRM/
Video 2: https://vt.tiktok.com/ZSN2nVTds/
