Resume
Experience
May 2023 - Aug 2023
Content and Experience Marketing
Oversea-Chinese Banking Corporation
Singapore
At OCBC Wisma Atria's flagship branch, I led content development and event orchestration. This involved crafting storyboards, writing engaging copy, and starring in social media campaigns that achieved an average of 11 000 views per post. I also analyzed sales data, resulting in actionable insights and cost savings.
My initiatives included spearheading OCBC Wisma Atria's inaugural anniversary celebration and organizing an exclusive meet-and-greet with Singapore's national athletes, the Quah Siblings.
May 2022 - Jul 2022
Product Marketing
American Express
Singapore
I spearheaded marketing campaigns for the American Express Singapore Airlines Business Credit Card in the Global Commercial Services (GCS) department. By analyzing content strategies from leading B2B businesses, I shaped the SBS Card's content strategy, targeting enhanced monthly user acquisition.
During the company’s internship graduation project, I took the lead in a research sprint on the competitive landscape of credit cards, surveying millennials in Singapore to pinpoint their preferences. This research informed the marketing solutions I proposed to the management team.
Furthermore, I was pivotal in planning and editing videos for the introduction of Amex Flex, a program crafted to streamline employees' return to the office.
Jan 2022 - May 2022
Digital Marketing (Social Media)
TBWA\
Singapore
In alignment with the overarching strategy, I developed engaging and innovative content for Singapore Airlines’ (SIA) Facebook and Instagram accounts, focusing on optimizing engagement rates. I introduced a more efficient collaboration method with cross-functional teams, including Content Creators and Data, significantly reducing content production and report generation time.
By diligently examining consumer behavior data insights, I provided the social media team with reports that informed our content strategy, aiming to enhance engagement rates. My leadership in both content strategy and calendar planning culminated in a notable increase in engagement rate.
Jun 2020 - Aug 2021
Marketing
GUZZLERS LLP
Singapore
I spearheaded transformative social media campaigns, increasing our corporate Instagram following from 20 to 2 200 within five months, resulting in an 18-fold boost in sales. Under my guidance, our annual marketing plan and curated posts amplified our online reach to an average of 13 000 unique viewers per post. I introduced robust KPIs to fine-tune our strategy based on data insights.
This proactive approach also extended to a comprehensive business review, encompassing competitive analyses and turnover optimization. Furthermore, through A/B testing of marketing promotions, I collaborated with management to refine our consumer engagement tactics.
Education
2020 - 2023
Nanyang Technological University
Bachelor of Business
Singapore
I am currently a final year student at Nanyang Technological University (NTU), where I am pursuing a Bachelor of Business degree, specializing in Marketing.
During my time at NTU, I have taken courses in marketing, finance, management, and programming, and have been actively involved in various extracurricular activities where I took up leadership positions.
2018 - 2019
Anderson Junior College
GCE A-Level Certificate
Singapore
Prior to attending NTU, I graduated from Anderson Junior College. During my junior college years, I was actively involved in various leadership positions to hone my soft skills, and developed a strong foundation in both academic and extracurricular pursuits.
Professional Skillset
Marketing Strategy
Project Management
Digital Marketing
Data analytics
Languages
English (Native)
Mandarin (Native)